The #baad2017 business has been greatly ignored or plain old unknown . A friend sent me the above photo as evidence backing her argument against Banky and Adesua’s wedding being held abroad. She compared the couple to corrupt politicians who invest money abroad at the expense of their communities.
The Nigerian wedding industry according to market research group, TNS Global, is worth millions of dollars, which is good for the Economy. The industry has created jobs and has also enabled states like Lagos, to put a tax on large Parties. As a result, many people were disappointed when the couple decided South Africa was where they wanted to get married.
This is because, many do not understand the commercial value of a celebrity wedding hence could not have guessed the #baad2017 business.
Surely, I couldn’t be the only one whose mind goes to Kim Kardashian and Kris Homphries huge commercially successful wedding. Court documents revealed Kim received $175,000 from People magazine for the exclusive engagement announcement, and $1.1 million for the wedding photographs. She earned $90,000 for having her bachelorette party at Las Vegas venue Tao. And she also made $1 million from airing her wedding on E!.
If we could all flash back some few months before the Wellington’s wedding, those hash tags (#mySAExperience and #flySAANigeria) first became popular when South African Tourism organised a free eight-day tour of South Africa, for some top celebrities including; Richard Mofe Damijo, Sheyi Shay, John Dumelo, and some few others.
Shout outs were also given to the owners of the location where the wedding was held, describing the amazing experience.
The icing on the cake for the #baad2017 business would come in form of a deal with DSTV. African Magic has bought the rights to Air the celebrity-wedding documentary titled, The Wellingtons. It is set to Air on the 6th of January 2017.
The Power couple have used their celebrity status to add to their marriage bliss a fat pay check. We are yet to know the specific amounts they earned for the #baad2017 business dealings but it surely won’t come cheap.